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Home » Topics » Functional

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Briefs: December 21, 2020

December 21, 2020

Collection of industry briefs to keep you up to speed on key developments.


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Future Smarts 2020 Highlights

Coca-Cola, PepsiCo, Keurig Dr Pepper Look Ahead
December 21, 2020

With the global COVID-19 pandemic continuing to spread, Beverage Digest held the first ever virtual version of its annual Future Smarts conference. The Dec. 7 live streamed event featured 11 speakers, including executives from Coca-Cola, PepsiCo, Keurig Dr Pepper, Nestlé Waters and Molson Coors Beverage. Speakers from Coca-Cola United, Kitu Life, Lemon Perfect, and PureCircle offered insights on everything from distribution to consumer trends. Much of the day’s conversation...


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Territory Changes and Deals: December 1, 2020

December 1, 2020

Keurig Dr Pepper announced agreements to buy back territory from Red River Beverage Group and the Maid-Rite Company. Together, the territories include 37 counties in east Texas and northern Louisiana...


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Non-Carbonated Beverage Performance at Retail

Strong Growth Through Nine Months of 2020
December 1, 2020

Four of five non-carbonated beverage categories tracked by BD grew by volume and dollars during the first nine months of this year, as the table with this story shows.  ...  


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Coke Bottlers Meet to Discuss 2021 Plans

Rivera Addresses North America Bottlers, Shares Vision for ‘Moonshot’
December 1, 2020

Franchise bottlers for Coca-Cola’s North America Operating Unit recently met virtually to review innovation and system execution plans for 2021. Those plans will center on growing the base business, relaunching innovation that was disrupted in 2020, and introducing “purposeful” innovation, according to multiple sources who attended...


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Briefs: November 11, 2020

November 11, 2020

A collection of industry news to keep you in the know, including: MONSTER CREATES ‘STREET TEAM.’ Monster Beverage has hired a chief field execution officer to lead a new “street team” ...


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liquid-death-wide.jpg

The Liquid Deathification of Bottled Water

Canned Water Startup Adopts Edgy Style of Energy, Beer To Create Unique Appeal
November 11, 2020

Liquid Death, the canned water startup with heavy metal branding that promises to “Murder Your Thirst,” is getting traction. BD interviewed Cessario to delve into his unique approach to the bottled water category. While the brand might be easy to dismiss as gimmicky, Cessario is a serious entrepreneur who is looking to take sales not only from PET-packaged bottled waters, but from energy drinks and beer, too. The following has been edited for clarity and space...


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Briefs: November 2, 2020

November 2, 2020

PEPSI CENTER BECOMES BALL ARENA. Aluminum can maker Ball has bought naming rights for the home of the Denver Nuggets professional basketball team and the Colorado Avalanche professional hockey team. The facility, formerly called...


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Briefs: October 13, 2020

October 13, 2020

Collection of news items from around the industry to keep you up-to-speed.


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Territory Changes and Deals: October 13, 2020

October 13, 2020

Stay up to speed on key beverage industry deals ...


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