Coca-Cola's BodyArmor has launched BodyArmor Fit, the brand's first sparkling sports drink, in 12-oz slim cans. Each can contains 290mg of electrolytes, 60mg of caffeine, choline, and green tea extract, with zero sugar and no artificial flavors, sweeteners, or dyes. Flavors are Mixed Berry, Tropical Passionfruit, Citrus Grapefruit, Orange Mango, and Watermelon Lime. NFL quarterback Joe Burrow is fronting the launch campaign.

Poppi has launched 7.5-oz mini cans at Walmart stores and online in flavors Cream Soda, Shirley Temple, and Wild Berry in single cans and 6-packs...

Korean food companies Paldo and Hy have launched Arih, a Western-Korean fusion food and beverage brand developed with the Korean pop (K-pop) boy band BTS. The brand was launched exclusively at Walmart stores nationwide and on walmart.com, the companies announced on April 24. The beverage lineup includes Arih Postbiotic Energy Drink in seven fruit-based flavors packed in 12-oz slim cans. The drink is made with natural caffeine, four fermented traditional ingredients, and no artificial colors, flavors, or sweeteners, the companies said. A second drink is called Arih Dual Biotic Soda in seven flavors combining prebiotics and postbiotics with 3,000mg of dietary fiber. Both beverages are zero or low sugar. The brand also includes single-serve noodles. Members of BTS had input on the brand name, flavors, and packaging throughout product development, the companies said. US distribution is handled by HYH, a joint venture created to support Paldo and Hy's global expansion. In 2018, BTS became the first K-pop group to...

Coca-Cola has unveiled a limited-edition America250 packaging collection tied to the US 250th anniversary, including custom bottles and the brand's first-ever America250 collectible mini-cans. Each mini-can features a design unique to one of the 50 states, plus Puerto Rico and Washington, D.C., with artwork taken from local symbols and culture. Additional Coca-Cola brands including BodyArmor, Gold Peak, Vitaminwater, and Smartwater will also release commemorative packaging as part of a broader yearlong initiative.

PepsiCo's Mountain Dew has launched American Dew, a limited-edition summer redesign on 12-oz cans and 20-oz bottles nationwide. The packages honor the brand's 1948 Tennessee origins and the US 250th anniversary. A companion digital ad spot, "Hoedown | Mountain Dew: An American Original," traces the brand's Tennessee roots...

This special issue of the BD newsletter is a high-level overview of our comprehensive 31st Edition of the Beverage Digest Fact Book, which we released today. The Fact Book details all-channel sales results across the US non-alcoholic beverage industry for 2025, offering a look at the intense competition within the U.S. non-alcoholic beverage business...

GATORADE INNOVATION. NEW PRODUCT TEASED. At the Expo West show earlier this month, PepsiCo teased a new product called ...

Coca-Cola has released two new flavors of Mr. Pibb following a limited relaunch with a new formula and visual identity last year to make way expansion this year. The two new flavors are Mr. Pibb Punchin' Peach and Thrillin' Vanilla. Both are available in 12-oz cans and 20-oz PET bottles. The drinks will...