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Bottlers: No 'Competitive Stupid Pricing’ During Memorial Day Holiday

Tapered Deals Haven’t Yet Deterred Soda Consumers, Informal Survey Reveals
June 7, 2022

In an informal BD survey of US beverage bottlers and distributors, Memorial Day holiday pricing was higher than last year as manufacturers and retailers continued to pull back on promotional discounting. Bottlers have faced unprecedented costs this year for everything from labor and transportation to raw materials. One bottler told BD that...


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Coca-Cola Southwest Beverages Tests Returnable Glass Bottles in Texas

First Look: Program Explores Potential Alternative to ‘One-Way’ Bottles
June 7, 2022

Since late last year, Coca-Cola Southwest Beverages has run a pilot test in El Paso, Texas to determine whether the returnable glass bottle can work once again in the US. The reusable package remains a staple in some emerging Coca-Cola markets around world, providing affordability for consumers and flexibility for bottlers. BD visited El Paso this week to get an up-close look at the pilot project.


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Dunkin’ Swaps Coca-Cola Products for PepsiCo’s in U.S. Restaurants

Bottled Iced Coffee Partnership Remains Intact and Part of Coke Coffee Strategy
June 7, 2022

Inspire Brands-owned Dunkin’ has selected PepsiCo as the donut and coffee chain’s new beverage provider in the US, BD has learned. Dunkin’ operates almost 9,500 locations in the US. The chain serves chilled soft drinks and other beverages in bottles and cans, rather than fountain drinks. The business has been with...


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2021 All-Channel Results: Post Pandemic CSD Category Notches First Volume Gain in 17 Years

Sprite Passes Diet Coke in Top-10 CSD Ranking, Nearly Tied With Dr Pepper
May 16, 2022

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbon- ated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage sales for all measured and unmeasured channels, including packaged retail, foun- tain, and vending. At retail, drinks measured are generally single-serve, direct-store-delivered (DSD) beverages. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. BD now includes chilled juice in this report and in the annual Fact Book (available for purchase HERE)...


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Spindrift Sees DSD as Next Growth Engine for Hard and Soft Sparklers

Juice-Infused Brand May Add as Many as 50 Distributors This Year, CEO Says
May 9, 2022

Spindrift is targeting 20 new states by the end of this year for its Spindrift Spiked sparkling water as the company forges a new direct store delivery (DSD) network. In an interview, Founder and CEO Bill Creelman said...


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Hard Mtn Dew Expands to New States as Market Share Soars in Existing Markets

May 9, 2022

Boston Beer CEO Says Trial ‘Higher Than I’ve Ever Seen.’ Scarcity, Cross-Border Sales Likely Bolstering Demand. Boston Beer’s Hard Mtn Dew, distributed by PepsiCo’s Blue Cloud unit, has now expanded to...


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Q&A: New BodyArmor CEO Muyshondt to Go Deep on Coke Bottling Network

Expects No. 2 Sports Drink Brand to Double Sales Within Four to Five Years
May 9, 2022

Late last month, former Chobani executive Federico Muyshondt took over as CEO
of BodyArmor, the sports drink and electrolyte water company that Coca-Cola purchased
in full last November. Born in Miami and raised in El Salvador, Muyshondt recalls his early introduction to the shiny US consumer packaged goods market by way of...


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Coca-Cola’s New Global Campaign Pursues Meal Delivery Trend

‘Magic Weekends’ Partners With Delivery Aggregators Like Doordash
April 19, 2022

Coca-Cola is partnering with food delivery companies across its nine operating units for a new global meals campaign focusing on Coca-Cola, with a particular emphasis on Coke Zero Sugar. (Editor’s Note: This story is an expanded version of an April 1 BD email news alert.) Launched this month in...


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Soft Drink Makers Walk Elasticity Tightrope as Record Inflation Persists

Analyst: ‘Elasticity Arrives Instantaneously, Not Progressively’
April 19, 2022

As BD reported last month, Wall Street analysts are asking tough questions about how long unprecedented favorable price elasticities will hold for consumer packaged goods companies. While the consensus is


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Sparkling Water at Retail: Category Growth Decelerated Late in 2021 as Pricing Jumped

Lacroix Underperformed Category. Polar Surpasses Bubly on Volume
March 30, 2022

Sparkling water category growth decelerated at US retail late last year as pricing moved higher, according to annual data compiled by BD. As shown in the table, the category posted +7.1% dollar growth on volume that rose +1.7% and pricing growth of +5.4%. During the first...


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