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Trump v. Biden: Beverage Industry Executives Weigh In

Trump Best on Free-Enterprise, Biden Best on Pandemic, Bottlers Say
November 2, 2020

Tomorrow, voters will go to the polls to elect the next President of the United States. Beverage bottlers will watch the results as closely as anyone, to assess the potential impact to the industry’s bottom line during the next four years. With that in mind, BD asked bottling system executives to answer a simple question: “Who do you hope wins the presidency, and why?”...


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bubly

Sodastream CEO Hopes to Add Pepsi Brands in US

Brand Adds Bubly Drops in January. Also Sees China Expansion in Future
October 13, 2020

PepsiCo announced last week that it will launch Bubly-branded flavor drops for use with its do-it-yourself SodaStream sparkling water appliance. In an interview, SodaStream International CEO Eyal Shohat said he isn’t concerned that the drops will ... 


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Q&A: Refresco North America COO Brad Goist

Talks Acquisition Strategy, Can Shortage, Hard Seltzer Opportunity
October 13, 2020

Until the COVID-19 pandemic, European-based private label and contract manufacturer Refresco had been on an acquisition tear since purchasing Cott’s North American soft drink operations in January of 2018. Deals last year stretched from Arizona to  ...  

In the Q&A below, Goist discusses in greater detail Refresco’s acquisition outlook. BD also asks about can shortages and the hard seltzer category. But first, some background and context.


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biosteel-logo

BioSteel Co-founder Discusses Major Constellation, Reyes Distribution Deal

Sports Drink to Challenge Gatorade, Bodyarmor With RTD Offering
October 13, 2020

BioSteel, the Canopy Growth-backed upstart looking to break into the US ready-to- drink sports hydration category, will announce today a distribution deal with ...


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bolt-logo

Gatorade Uses Bolt24 in First Challenge to Bodyarmor Healthy Halo

Gatorade vs Bodyarmor
September 24, 2020
Gatorade will use Bolt24 to challenge Bodyarmor’s aura as a healthier sports drink. Starting this month, point-of-sale and outdoor marketing in the US will tout Bolt24 as containing..
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Bolt24 Campaign

Exclusive: Gatorade’s Bolt24 to Challenge Bodyarmor in New Ad Campaign

Point-of-Sale Marketing to Tout 30% Less Sugar
September 15, 2020

A new ad campaign from Gatorade’s Bolt24 will, for the first time, directly challenge Bodyarmor’s aura as a healthier sports drink. Starting late this month ...


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virtual

Pepsi System Meets to Discuss 2021 Plans, Innovation

Company Believes ‘It’s Our Time’
September 11, 2020

For the second time in four years, PepsiCo and key bottling system executives met online instead of in person for an annual meeting to review the next year’s marketing and distribution plan. The following details of the meeting are based on information provided by multiple sources.


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glogo

Gatorade Shortage Spurred by Pandemic, Summer Heat

Powerade, Bodyarmor Supply Chains Also Show Signs of Stress
August 28, 2020

PepsiCo and Coca-Cola bottlers across the country report out-of-stocks on key Gatorade packages and flavors. Find out why...


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Polar-Beverages-2.jpg

KDP Looks to Make Polar Seltzer No. 1

Q&A With Keurig Dr Pepper CCO Derek Hopkins
August 12, 2020

BD spoke with Keurig Dr Pepper Chief Commercial Officer Derek Hopkins about a long-term national agreement to distribute Polar Seltzer sparkling waters in the US, and more...


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TopoChicoHardSeltzer

Coke to Launch Topo Chico Hard Seltzer

Latin America 2020. US 2021
July 30, 2020

Coca-Cola has confirmed plans to test a hard seltzer this year under the company’s Topo Chico brand. The beverage will be Coca-Cola’s first entry into the fast-growing hard seltzer market, and it comes on the heels of a successful launch last year of a ready-to-drink alcohol product in Japan...


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