After flying under the radar following its 2012 launch, Bang Energy sent a sonic boom across the US energy drink market during the past two years, surpassing an 8.0 dollar share in 2019. The brand, owned by Vital Pharmaceuticals (VPX), ignited what is now known as the “performance energy” segment, taking on established players such as Monster Energy by touting better ingredients, low or no sugar, and supplements such as creatine and branched-chain amino acids (BCAAs). Under threat, Monster Beverage launched a counter-attack early last year with Reign Total Body Fuel, using the company’s partnership with Coca-Cola’s US bottling system to shower retail stores with incremental floor displays and c-store cooler placements. Fast forward a year and the threat posed by Bang may have subsided...

During a Jan. 30 conference call with Wall Street analysts to discuss Coca-Cola’s fourth-quarter earnings report, CEO James Quincey was asked about potential impacts from the Coronavirus outbreak in China. And in an interview, he discusses plans for Costa Coffee in the US...

The US sparkling water category grew in 2019, driven by the consumer shift to lower-sugar beverages with simpler ingredient panels. Here's a brand-level look and comprehensive data table detailing the category.

BD will soon publish 2019 all-channel sales data for the US liquid refreshment beverage (LRB) market, including both packaged and fountain products. The tables below and on page 2 provide a preliminary look at the results for last year...

Coca-Cola-owned dairy company Fairlife is considering a new ice cream or frozen yogurt, according to recent US trademark applications. The products, as contemplated by the filings, would carry the same Fairlife name and cow face icon used on the brand’s products including filtered milks and protein shakes such as Core Power. The innovation would mark the company’s first departure from beverages since it was founded in 2012...

Coke Zero Sugar was last year’s star growth performer at retail among the 10 largest US carbonated soft drinks (CSDs). As shown in the Green Sheet attached to this article, the brand posted dollar growth of almost...