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Home » Topics » Latest Insights

Latest Insights
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FTC Reportedly Looking at Coca-Cola, PepsiCo Pricing Strategies at Retail

It’s Prepared to Defend Sales and Distribution Practices
January 12, 2023

Top-3 Soda Makers, Monster Beverage Beat S&P 500 in 2022 Despite US Stock Market Rout

Bear Market Overcomes Retailers Amazon, Target, Costco, Walgreens
January 12, 2023

During last year’s bear market, the S&P 500 index fell nearly -20%. Still, the share prices for both Coca-Cola and PepsiCo outperformed the broader market to end the year at +7.4% and +4.0%, respectively. Monster Beverage’s +5.7% gain also beat...


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New Keurig Dr Pepper Partner Tractor Beverage Sees Organic RTD in Future

Until Then, Brand Targets C-store Channel for Fountain Agua Fresca, Soda, Frozen Drinks
January 12, 2023

CEO Says Tractor ‘Not Looking to Get into Any Battle’ With Soda Giants. 

Tractor Beverage, the maker of organic, non-GMO bubbler drinks for fast-casual restaurant chains such as Chipotle, has its eye on the ready-to-drink beverage market as part of its new partnership with Keurig Dr Pepper, Tractor CEO Kevin Sherman told BD. Initial internal discussions could begin as early as this quarter, although a timetable for any RTD decision or launch..
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Beverages Executives, Stock Analysts Optimistic About CSD Pricing Growth in 2023

Category Pricing ‘Still Has Some Legs,’ Bottler Says. Category ‘Still Affordable,’ Says Another
January 12, 2023

The big story of 2022 was surprisingly low price elasticities in the US for carbonated soft drinks as manufacturers raised prices to offset runaway costs for everything from labor to packaging. At retail last year, CSD pricing jumped almost +14.8% last year, driving category dollar sales up more than...


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Coke Elevates Henrique Braun to President of International Development

Priorities to Include Retaining ‘Best Era’ of Bottler Alignment, Braun Says
December 19, 2022

Coca-Cola has announced the promotion of Latin America Operating Group President Henrique Braun to a new role as President of International Development. The appointment makes him a top contender to succeed Chairman and CEO James Quincey. When he starts officially on Jan. 1, Braun will oversee ...


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Keurig Dr Pepper, Nutrabolt Look to ‘Supercharge’ Energy Category with C4

KDP CEO Says Investment, Distribution Deal to Unlock C-Stores, Cold Placements
December 19, 2022

Keurig Dr Pepper followed its surprise $50 million November investment in
 Athletic Brewing with a far larger deal in December – an $863 million investment in C4 performance energy drink maker Nutrabolt. KDP also becomes Nutrabolt’s long-term sales and distribution partner. While ready-to-drink C4 ...



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Incoming Coke North America President Jennifer Mann Sets Leaders, Structure

Key Changes Include Separately Focused Fountain and Retail Customer Teams
December 19, 2022

Incoming Coca-Cola North America Operating Unit President Jennifer Mann has announced her leadership team and key organizational changes intended to “accelerate our growth, improve speed and capabilities, and make it easier to get work done,” she told staff in a Nov. 29 internal memo to staff. Key appointments include the promotion of Joel Bishop, currently an SVP and GM for the Glaceau hydration business unit, to head of strategy for North America. Outgoing Strategy Chief Diego Granizo will become a key advisor to Mann “while he identifies his next role and supports the transition,” she said. Mann also added a new Customer Care team, to be led by Sean Lee, focused on ...


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PepsiCo Bottler to Piggyback Hard Mtn Dew on Soda Trucks

December 19, 2022

G&J Pepsi-Cola Bottlers, PepsiCo’s largest fully independent US franchise bottler, is preparing to distribute Hard Mtn Dew on the same “blue trucks” that distribute Pepsi-Cola and other non-alcoholic brands. In an interview at BD’s Future Smarts conference in New York on Dec. 5, G&J CEO Tim Trant said the Cincinnati-based company has applied for beer distribution licenses ...


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Coke Agrees to Share Profit From Alcohol Extensions With U.S. Bottlers

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building
November 22, 2022

Deal Provides Compensation Levels Based on Extent of Bottler Brand Building.

Comes as Jack and Coke Launches in Mexico, Heads to U.S. Next Year.

 

Coca-Cola has agreed to compensate US bottlers for the extension of the company’s brands into the alcoholic beverage sector, BD has learned. The bottlers began signing agreements...


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Non-Carb Categories Ride Pricing Growth for First-Nine Months of 2022

Sports Drinks Pricing Jumped +14.2%. Modest -1.4% Volume Decline
November 22, 2022

Major US non-carbonated beverage categories generated higher pricing at retail during the first nine months of 2022, which lead to dollar gains in all categories tracked by BD. While volume fell for all categories except plain bottled water, the declines did not show accelerated erosion compared to the six-month trend. Sports drinks and plain bottled...


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