Updated: March 31 at 6:00 p.m. | As consumers react to the spread of the COVID-19 coronavirus, Beverage Digest is tracking the impact to the non-alcoholic beverage industry in the US. This space is devoted to the latest BD intelligence and insights related to the developing business crisis.

The table with this story shows global beverage volume performance for CocaCola and PepsiCo, culled from the companies’ most recent annual regulatory filings. The companies disclose growth or decline for selected markets or business units, and those included can vary from...

After flying under the radar following its 2012 launch, Bang Energy sent a sonic boom across the US energy drink market during the past two years, surpassing an 8.0 dollar share in 2019. The brand, owned by Vital Pharmaceuticals (VPX), ignited what is now known as the “performance energy” segment, taking on established players such as Monster Energy by touting better ingredients, low or no sugar, and supplements such as creatine and branched-chain amino acids (BCAAs). Under threat, Monster Beverage launched a counter-attack early last year with Reign Total Body Fuel, using the company’s partnership with Coca-Cola’s US bottling system to shower retail stores with incremental floor displays and c-store cooler placements. Fast forward a year and the threat posed by Bang may have subsided...

Next month, PepsiCo will launch a new sports drink, Gatorade Juiced, aimed at youth athletes and earmarked for the juice aisle. In an exclusive interview, Gatorade Senior Vice President and General Manager Brett O’Brien said the brand is looking to expand its base by creating a sports drink for pre-high school consumers that includes an ingredient profile attractive to their adult caretakers. “It’s bringing younger athletes into the portfolio with a product that their moms, dads and coaches feel great about,” O’Brien said. “We’re not asking them to step up into base Gatorade at an early age. We’re now creating this product specifically for this generation of athletes.” The launch comes as a critical time for the Gatorade brand...

The US sparkling water category grew in 2019, driven by the consumer shift to lower-sugar beverages with simpler ingredient panels. Here's a brand-level look and comprehensive data table detailing the category.

BD will soon publish 2019 all-channel sales data for the US liquid refreshment beverage (LRB) market, including both packaged and fountain products. The tables below and on page 2 provide a preliminary look at the results for last year...