Data Snapshots

Briefs: October 1, 2019

October 1, 2019

Best C-Store Coffee. For the third straight year, Texas-based convenience/gas chain Buc-ee’s has been named by GasBuddy for having the nation’s highest-rated...

FTC Weighs in on Gatorade-Bodyarmor Advertising Dispute

Bodyarmor to Modify Approach or ‘Substantiate’ Claims, Agency Says

October 1, 2019

Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...

Coke Bottlers Meet to Discuss ‘Consumer Centric’ Innovation as ‘Little Fish’ Disrupt

US Version of Coca-Cola Energy Debuts This Week at NACS. National Launch Set For January. Company to Address Sparkling Water Gap. Powerade Plans Innovation Blitz in 2020.

October 1, 2019

Franchise bottlers for Coca-Cola North America met in Atlanta last month to evaluate innovation and system marketing plans for 2020. The theme of the meeting was “Ready to Execute.” CCNA President Jim Dinkins reiterated that the system’s strategy is dependent on...

What’s Next for Coke’s RTD Coffee Strategy?

August 29, 2019

Coca-Cola’s effort to build a bigger presence in US ready-to-drink coffee appears to have stalled. As shown in the...

Is Tea Time Over? US RTD Tea Category Falters, From Lipton to Honest

Plus, First-Half 2019 Non-Carb Category and Brand Results at Retail

August 29, 2019

During the first half of this year, ready-to-drink tea sales by volume at US retail declined for all four of the largest producers as the category overall...

Sources: Coke to Take on LaCroix and Bubly With Sparkling Water Launch

Company Looks to Protect Shelf Space. New Entrant Expected by Q1

August 29, 2019

Coca-Cola is fast at work on a plan to compete more directly with...

International Perspective: 2Q Coca-Cola, PepsiCo Global Volumes

Brazil Remains Stronghold. Declines for Coke Japan, PepsiCo China

August 9, 2019

A snapshot of global beverage volume performance for Coca-Cola and PepsiCo ...

Trend Watch: Meal Replacement Shakes

Soylent Challenger Huel Plans US Bricks-and-Mortar Push for New RTD Offering

August 9, 2019

The meal replacement shake category is worth watching. One such purveyor, Huel, is planning a bricks-and-mortar expansion in the US, according to CEO James McMaster, who spoke to BD this week from New York...

Monster Energy Looks to Influence the Influencers

Company Rebuts Negative Perceptions of Caffeine, Sugar and Taurine

August 9, 2019

Monster Beverage recently surveyed media influencers and opinion leaders about their perceptions of the energy drink category. Monster followed up with a letter sharing some of the findings and rebutting "misconceptions" ...

PepsiCo’s First-Half CSD Results Underperform Category, Key Competitors

Total CSD Category Posts Pricing Growth

July 30, 2019

In the midst of a reorganization to turnaround its US carbonated soft drink business, PepsiCo continued to underperform the category and its primary competitors at retail during the first half of this year...