Monster Beverage recently surveyed media influencers and opinion leaders about their perceptions of the energy drink category. Monster followed up with a letter sharing some of the findings and rebutting "misconceptions"  ...  

In the midst of a reorganization to turnaround its US carbonated soft drink business, PepsiCo continued to underperform the category and its primary competitors at retail during the first half of this year...

Gatorade Zero, released a year ago, captured a 7.5 volume share of the sports drink category at retail during the first half of this year...

For the first half of this year, National Beverage was the worst performer among beverage stocks tracked quarterly by BD, with the company’s share declining almost -39%. By comparison, the Dow Jones Industrial Average rose almost +14%. National Beverage has faced...

Gatorade SVP and GM Brett O’Brien gave BD an exclusive look this week at PepsiCo’s new Bolt24 hydration beverage (BD 5/21/19). The product will begin shipping in time for a July 10 launch tied to ABC’s ESPY athlete awards. Bolt24 is...

Carbonated soft drink pricing decelerated in the four weeks ending May 18...

National Beverage’s LaCroix sparkling water continued its rapid sales descent. Here's why and how the brand might recover.

The table shows volume and dollar sales...