All-Channel U.S. Beverage Value and Volume Analysis for 2018.
May 15, 2019
This report includes rankings and performance measures for top beverage trademarks and carbonated soft drink brands. You will also find full-year 2018 sales for the major US beverage categories. All-channel metrics incorporate unmeasured channels such as fountain.
In 2018, pricing gains for carbonated soft drinks offset volume declines and led to dollar growth for the first time since 2015. As the table below shows, rising carbonated soft drink (CSD) prices compensated for a -1.5% drop in volume, resulting in a +1.4% dollar increase