Data Snapshots

Cola Wars – Super Bowl Style

Pepsi to Stage Concert at Former Coke Museum in Atlanta

February 1, 2019

Super Bowl sponsor PepsiCo is used to being in enemy territory. The last four Super Bowls were hosted by cities where Coca-Cola enjoys a market share lead in carbonated soft drinks, as the table below shows. While the same holds true this year for Super Bowl LIII, the stakes are even higher as Coke’s hometown Atlanta plays host.

Beverage and Retailer Stock Price Performance: 2018

Late Year Slump Hits National Beverage Hard. KDP, SBUX, KO Gain. PEP, MNST Down

January 18, 2019

Beverage company share prices tracked by BD were generally weak in 2018 thanks to sluggish U.S. markets and a December decline that saw the Dow Jones Industrial Average shed almost 2500 points. The market has since regained some of those losses. Bright spots for 2018 were Keurig Dr Pepper, Starbucks and the U.S.-traded shares of Coca-Cola European Partners.

Briefs: Jan. 18, 2019

January 18, 2019

During an investor update Thursday, Monster Beverages said it would launch a new performance energy drink called Reign Total Body Fuel in March with six flavors. The brand would compete with fast-growing Bang Energy Drink. A new Dragon Tea energy offering also is planned. Plus, Monster said arbitration over Coke’s plan to launch a Coke-branded energy drink overseas is “moving expeditiously” and that “we are in the process of amicably resolving this disagreement.” An update is expected in the second quarter, he added.