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Bang Energy’s Path to Some Independent Pepsi Bottlers Appears Blocked

Amid Celsius Speculation, PepsiCo Leaders Open to Energy Distribution Deals. But ‘Not Urgent.’
July 15, 2022

Some independent Pepsi bottlers in the US may be unable to distribute Bang Energy for Vital Pharmaceuticals (VPX) following PepsiCo’s and VPX’s decision to sever ties by the end of this year. Bottlers...


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Pricing Soars for Major Non-Carbonated Beverage Categories at Retail in Q1

June 23, 2022

BlueTriton’s Pure Life Overshadowed by Regional Water Brands. BodyArmor Bucks Pricing Trend. Pricing growth accelerated during the first quarter of 2022 for all major non- carbonated beverage categories tracked by BD, as shown in the table below. Plain bottled water, flavored and enhanced waters, and sports drink all posted volume and dollar sales growth. Pricing gains for ready-to-drink tea and juice drinks were enough to offset declining volume in those categories...


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2022 Concentrate Pricing for Major CSD Brands in U.S. Up as High as +8.0%

Pepsi Adds Mid-Year Hikes for Brisk Concentrate, and Finished Rockstar, Bang
June 7, 2022

Concentrate pricing for major soft drinks brands including Coca-Cola, Pepsi-Cola, and Dr Pepper rose in the US by between +6.4% and +8.0% in 2022 compared to 2021, according to pricing memos obtained by BD. Coca-Cola Classic, Diet Coke, Sprite, and Coke Zero Sugar rose...


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Soft Drinks at Retail: Q1

Private Label CSDs Fails to Make Inroads Amid Inflationary Crisis
June 7, 2022

Private label carbonated soft drinks (CSD) at US retail were unable to make progress in the first quarter of this year even though shoppers are facing unprecedented inflation at the grocery. As shown in the table, Private label CSD dollar sales barely grew in a category that was up more than...


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2021 All-Channel Results: Post Pandemic CSD Category Notches First Volume Gain in 17 Years

Sprite Passes Diet Coke in Top-10 CSD Ranking, Nearly Tied With Dr Pepper
May 16, 2022

Annually, BD publishes estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbon- ated soft drinks (CSD), and energy drinks. The data included in this special issue estimates beverage sales for all measured and unmeasured channels, including packaged retail, foun- tain, and vending. At retail, drinks measured are generally single-serve, direct-store-delivered (DSD) beverages. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. BD now includes chilled juice in this report and in the annual Fact Book (available for purchase HERE)...


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Muscle Milk Lifts Sales With Broader Fitness Focus

Revamps Formula, Packaging
May 9, 2022

PepsiCo’s emphasis on a broader array of fitness-minded consumers appears to be paying off for Muscle Milk, which PepsiCo acquired in early 2019. The brand grew by about +15% in 2021, compared to...


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Stock Watch: Messy 1Q for Beverage Stocks as Investors Grapple With Inflation Implication

Gainers Include KO, KDP, Kroger. Monster, Starbucks Post Double-Digit Declines
April 19, 2022

Stocks for the top-3 US soft drink makers outperformed the S&P 500 Index during the first quarter of this year as investors took some comfort in unprecedented price elasticities that helped blunt higher costs. In addition, concerns of an inflation-driven US recession pushed investors toward...


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Sparkling Water at Retail: Category Growth Decelerated Late in 2021 as Pricing Jumped

Lacroix Underperformed Category. Polar Surpasses Bubly on Volume
March 30, 2022

Sparkling water category growth decelerated at US retail late last year as pricing moved higher, according to annual data compiled by BD. As shown in the table, the category posted +7.1% dollar growth on volume that rose +1.7% and pricing growth of +5.4%. During the first...


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Energy Drinks at Retail: 2021 Category Growth Rate Doubles Previous Year’s Pace

Monster Leads On Pricing. Rockstar Looks To Hispanic Market In Turnaround Bid
March 30, 2022

The energy drinks category at US retail last year grew at roughly twice the rate of 2020 by dollars and volume, according to annual data compiled by BD. As shown in the table, dollar sales...


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Global Perspective

Coke, PepsiCo Report Broad Volume Gains Across International Markets
March 17, 2022

Coca-Cola and PepsiCo began to recover in 2021 from the previous year’s pandemic- stricken global beverage market. Increased mobility last year after Covid-19 lockdowns led to growth in most markets, helped by a favorable comparison. The table below shows results for selected markets as reported by Coca-Cola and PepsiCo in their respective annual regulatory filings.


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