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Home » Topics » Data Snapshots

Data Snapshots
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Stock Watch: Coke, PepsiCo, KDP Shares Underperformed Market in 2024

Key Energy Stocks Fell. Coke Consolidated Shares Soared
January 9, 2025

Retailers Amazon, Walmart, Costco Rose as Shoppers Sought Value, Online Convenience

Shares of Coca-Cola, PepsiCo, and Keurig Dr Pepper all underperformed the S&P 500 Index and the Consumer Staples Index in 2024. As shown in the table below, Coca-Cola was the only one of the three companies to post a gain. Top-3 energy drink makers...


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Protein Shake Results: Coke’s Fairlife Core Power Explodes at US Retail

PepsiCo’s Muscle Milk Declines Through Three Quarters
December 11, 2024

Coca-Cola’s Fairlife Core Power continued to lead growth in the $6 billion US protein shake category at retail for the first nine months of this year, according to BD data. The brand grew sales +39% by dollars and +29% by volume in the period, as shown in the...


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RTD Tea, Coffee Performance: PepsiCo-Starbucks Sales Fall at Retail. Danone’s STōK Rises

Arizona Gained RTD Tea Share as Lipton Slips. Gold Peak Up
December 11, 2024

Consumers cut back on ready-to-drink coffee at US retail during the first nine months of this year, according to BD data. The category, led by a joint venture between PepsiCo and Starbucks, declined by volume (-2.6%) and dollars (-3.2%), as shown in the Coffee Green Sheet with this story. Pricing for the category was down slightly by -0.6%. PepsiCo’s Starbucks portfolio posted a -9.1% volume sales decline as dollar sales dropped -6.3% as pricing rose +2.7%. Frappuccino, which accounted for more than a ...


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Sports Drink Category Declined at U.S. Retail During First Nine Months

Core Gatorade and BodyArmor Drove Volume Decline
November 25, 2024

The US sports drink category at retail declined by both volume and dollar sales at retail during the first nine months of this year, according to BD data. As shown in the Green Sheet with this story, category volume fell...


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Energy Drinks: Monster, Red Bull Underperform U.S. Category in Nine-Month Data

Category Continued to Soften
November 7, 2024

Celsius Takes Revenue Hit. KDP-Aligned C4 and Soon-to-Be-Owned Ghost Outperform.

Molson Coors Now Controls Zoa. Alani Nu Breaks Out.

US Energy drink leaders Monster and Red Bull underperformed the category at retail for the first nine months of this year, according to BD data. Monster posted a -1.9% volume decline and a -1.6% dollar decline. Red Bull volume sales fell -3.8% as dollar sales grew +2.8%. The two brands, which make up more than half of category volume, lagged a US energy category that posted volume and dollar sales


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Soft Drink Performance: Coca-Cola Widens U.S. Share Gap With PepsiCo in First Nine Months

PepsiCo Brands in Top-10 Post Volume, Dollar Declines
November 7, 2024

Coke Zero Sugar, Pepsi Zero Sugar Post Volume Gains Amid No-Calorie Race

Regular Dr Pepper Narrows Volume Share Gap With Pepsi-Cola

Coca-Cola widened the performance gap with chief carbonated soft drink rival PepsiCo at retail during the first nine months of 2024. Coke’s portfolio added +0.4 volume share points in the US CSD market, according to BD data. As shown in the table below, PepsiCo’s volume share declined -0.7 points. The performance gap between the rivals represented 1.1 volume share points. Keurig Dr Pepper also posted a slight...


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Metro View: Coca-Cola Dominated Most Major U.S. CSD Markets in 2023

PepsiCo Led Seven Metro Markets. Keurig Dr Pepper Gained Share in 20 Metros
November 7, 2024

Coca-Cola Dominated Most Major U.S. CSD Markets in 2023

PepsiCo Led Seven Markets. KDP Gained Share in 20 Markets

Coca-Cola’s carbonated soft drink portfolio held the leading retail volume and dollar share last year in most major metro areas tracked by BD, as shown in the table below. Coke was the leading cola in most of those markets as well. Coca-Cola’s CSD portfolio held the...


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Store Brand Soda Volume Down in First-Half Retail Results

Overall Private Label Consumer Goods Activity Rising at Groceries, C-Stores
October 3, 2024

Private label carbonated soft drink (CSD) volume declined -2.3% at US retail during the first six months of this year, according to BD data shown the Green Sheet with this story. While private label products make up...


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Analysis: Fairlife Acquisition 'Bright Spot’ For Coca-Cola

Fairlife Core Power Far Outpaces Protein Shake Category
September 19, 2024

Meanwhile, PepsiCo’s Muscle Milk Refocuses Within Growing Category.

Bernstein Analyst Callum Elliot recently dug into Coca-Cola’s Fairlife dairy business as it generates billions of dollars in earnings charges from earn outs related to...


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Prime Hydration Now in Negative Sales Territory Amid Category Decline

Lawsuits Mount for Influencer-Led Brand That Shook Category
September 5, 2024

Green Sheet: 1H Sports Drinks, Bottled Water, and Sparkling Water Retail Performance.

After a trailblazing 2023, influencer-driven sports drink Prime Hydration has moved into a sales decline at US retail for the


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