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Home » Topics » Data Snapshots

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2024 All-Channel Results: LRB Dollars and Volume Rose

CSD Volume Declined -0.2%. Dollars Grew +4.8%
April 23, 2025

ABOUT THIS REPORT AND BD’S FACT BOOK, 30TH EDITION. This report is a snapshot of BD’s newly-published Fact Book, 30th Edition. Fact Book offers a comprehensive view of US liquid refreshment beverage industry sales performance by brands, company, and category. Annually, BD compiles estimated volume and value sales data for the US liquid refreshment beverages (LRB) market, as well as categories including carbonated soft drinks (CSD), and energy drinks. The data included in BD’s Fact Book and in this special issue synopsis estimates beverage sales for all measured and unmeasured channels, including packaged retail, fountain, and vending. The fountain channel includes restaurants, sports and entertainment venues, and other foodservice outlets. In recent years, BD has added chilled juice to the annual Fact Book and to this report.


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Opening Thoughts: April 23, 2025

April 23, 2025

We just released the 30th Edition of the Beverage Digest Fact Book, detailing 2024 all-channel sales results across the US non-alcoholic beverage industry. Unlike the quarterly retail data published in BD’s newsletter, this data set covers ready-to-drink packaged and fountain drinks across all channels, including retail stores and foodservice outlets.

Today’s special issue is a top-level view of that annual all-channel Fact Book report. It provides a snapshot of the intense competition within the U.S. non-alcoholic beverage business. The following newsletter pages cover major beverage companies, categories, trademarks, and brands. It’s a quick reference guide to how the biggest players are performing in liquid refreshment beverages, with an emphasis on carbonated soft drinks...


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Pepsi Beverages North America Shifts Case Pack Water Production, Delivery to Niagara

Sources: Possible Shift Coming for Independent Pepsi Bottlers, Too
February 18, 2025

PepsiCo Beverages North America has struck an agreement with contract packager Niagara for the production and distribution of Aquafina case pack bottled water in the US, PBNA has confirmed to BD. Niagara will produce...


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Coca-Cola Concentrates to Bottlers Up +4.0% for 2025. Pepsi, Dr Pepper Up +3.5%

Some Gatorade Packages Up +6.3%
February 4, 2025

Concentrate list pricing for flagship Coca-Cola, Diet Coke, Sprite, Coca-Cola Zero Sugar and other carbonated soft drinks produced by US Coke bottlers rose...


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Stock Watch: Coke, PepsiCo, KDP Shares Underperformed Market in 2024

Key Energy Stocks Fell. Coke Consolidated Shares Soared
January 9, 2025

Retailers Amazon, Walmart, Costco Rose as Shoppers Sought Value, Online Convenience

Shares of Coca-Cola, PepsiCo, and Keurig Dr Pepper all underperformed the S&P 500 Index and the Consumer Staples Index in 2024. As shown in the table below, Coca-Cola was the only one of the three companies to post a gain. Top-3 energy drink makers...


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Protein Shake Results: Coke’s Fairlife Core Power Explodes at US Retail

PepsiCo’s Muscle Milk Declines Through Three Quarters
December 11, 2024

Coca-Cola’s Fairlife Core Power continued to lead growth in the $6 billion US protein shake category at retail for the first nine months of this year, according to BD data. The brand grew sales +39% by dollars and +29% by volume in the period, as shown in the...


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RTD Tea, Coffee Performance: PepsiCo-Starbucks Sales Fall at Retail. Danone’s STōK Rises

Arizona Gained RTD Tea Share as Lipton Slips. Gold Peak Up
December 11, 2024

Consumers cut back on ready-to-drink coffee at US retail during the first nine months of this year, according to BD data. The category, led by a joint venture between PepsiCo and Starbucks, declined by volume (-2.6%) and dollars (-3.2%), as shown in the Coffee Green Sheet with this story. Pricing for the category was down slightly by -0.6%. PepsiCo’s Starbucks portfolio posted a -9.1% volume sales decline as dollar sales dropped -6.3% as pricing rose +2.7%. Frappuccino, which accounted for more than a ...


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Sports Drink Category Declined at U.S. Retail During First Nine Months

Core Gatorade and BodyArmor Drove Volume Decline
November 25, 2024

The US sports drink category at retail declined by both volume and dollar sales at retail during the first nine months of this year, according to BD data. As shown in the Green Sheet with this story, category volume fell...


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Energy Drinks: Monster, Red Bull Underperform U.S. Category in Nine-Month Data

Category Continued to Soften
November 7, 2024

Celsius Takes Revenue Hit. KDP-Aligned C4 and Soon-to-Be-Owned Ghost Outperform.

Molson Coors Now Controls Zoa. Alani Nu Breaks Out.

US Energy drink leaders Monster and Red Bull underperformed the category at retail for the first nine months of this year, according to BD data. Monster posted a -1.9% volume decline and a -1.6% dollar decline. Red Bull volume sales fell -3.8% as dollar sales grew +2.8%. The two brands, which make up more than half of category volume, lagged a US energy category that posted volume and dollar sales


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Soft Drink Performance: Coca-Cola Widens U.S. Share Gap With PepsiCo in First Nine Months

PepsiCo Brands in Top-10 Post Volume, Dollar Declines
November 7, 2024

Coke Zero Sugar, Pepsi Zero Sugar Post Volume Gains Amid No-Calorie Race

Regular Dr Pepper Narrows Volume Share Gap With Pepsi-Cola

Coca-Cola widened the performance gap with chief carbonated soft drink rival PepsiCo at retail during the first nine months of 2024. Coke’s portfolio added +0.4 volume share points in the US CSD market, according to BD data. As shown in the table below, PepsiCo’s volume share declined -0.7 points. The performance gap between the rivals represented 1.1 volume share points. Keurig Dr Pepper also posted a slight...


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