In 2018, pricing gains for carbonated soft drinks offset volume declines and led to dollar growth for the first time since 2015. As the table below shows, rising carbonated soft drink (CSD) prices compensated for a -1.5% drop in volume, resulting in a +1.4% dollar increase
Pepsi to Stage Concert at Former Coke Museum in Atlanta
February 1, 2019
Super Bowl sponsor PepsiCo is used to being in enemy territory. The last four Super Bowls were hosted by cities where Coca-Cola enjoys a market share lead in carbonated soft drinks, as the table below shows. While the same holds true this year for Super Bowl LIII, the stakes are even higher as Coke’s hometown Atlanta plays host.
Late Year Slump Hits National Beverage Hard. KDP, SBUX, KO Gain. PEP, MNST Down
January 18, 2019
Beverage company share prices tracked by BD were generally weak in 2018 thanks to sluggish U.S. markets and a December decline that saw the Dow Jones Industrial Average shed almost 2500 points. The market has since regained some of those losses. Bright spots for 2018 were Keurig Dr Pepper, Starbucks and the U.S.-traded shares of Coca-Cola European Partners.
During an investor update Thursday, Monster Beverages said it would launch a new performance energy drink called Reign Total Body Fuel in March with six flavors. The brand would compete with fast-growing Bang Energy Drink. A new Dragon Tea energy offering also is planned. Plus, Monster said arbitration over Coke’s plan to launch a Coke-branded energy drink overseas is “moving expeditiously” and that “we are in the process of amicably resolving this disagreement.” An update is expected in the second quarter, he added.
Volume sales in Brazil improved for both Coca-Cola and PepsiCo during the third quarter as the country’s economy also showed signs of improvement. As the table below shows, PepsiCo’s Brazil volume fell only slightly after two quarters of double-digit percentage declines. Coca-Cola’s volume jumped +3% following a second- quarter decline. Coke posted total global volume growth of +2%, while PepsiCo posted a +2.5% gain.
The table at right shows volume and dollar sales as well as pricing for selected non-carbonated beverage categories at U.S. retail for the first nine months of 2018. The data covers supermarkets, c-stores, drug chains, mass merchandisers including Walmart, plus some dollar/club stores and the military channel. Pricing grew in all five non-carb categories tracked by BD, with ready-to-drink tea increasing most. Bottled water pricing grew only slightly. Bottled water, sports drinks and