Private Label Bottled Water Gains as Leaders Nestle, Coke and PepsiCo Shed Share. Tea and Sports Drink Volumes Decline
November 13, 2019
Private label offerings, which account for half of the plain bottled water market at retail, added 4 share points during the first nine months of this year, according to data tracked by BD. As shown in the Green Sheet attached to this issue,
Brand to Challenge LaCroix, Bubly, Polar; Looks to Make Up Lost Ground.Punchier Flavors, Trendy Flavors and Caffeine Lead Effort to Stand Out From Crowd
November 13, 2019
Coca-Cola has now confirmed details of its mainstream sparkling water launch, which we first wrote about in August (BD 8/29/19). Called Aha, the brand’s March debut will challenge National Beverage’s LaCroix and PepsiCo’s Bubly. Until now, Coke has resisted entering the mainstream sparkling water category with a sweeping challenger, opting instead for line extensions of Dasani and Smartwater, plus Topo Chico. Aha marks a reversal of that strategy as Coca-Cola aims to capitalize on the struggles of market leader LaCroix while slowing down the relatively unchecked growth of category disruptor Bubly. Aha’s success will depend largely on Coke’s ability to grab consumers’ attention in a crowded category that offers little differentiation between mainstream formulas.
Beverage volume sales gains in Brazil decelerated for both Coke and PepsiCo during the third quarter, while each of the companies showed improvement in China. For Coke, Japan posted a lower...
Category Pricing Up +4.6%. Coke Zero Gains Big As Diet Coke Underperforms. Diet Pepsi Dollar Sales Grow +3.5%.
October 28, 2019
Coca-Cola grew US carbonated soft drink (CSD) dollar and volume sales during the first-nine months of this year, according to retail data tracked by BD. The company outpaced the...
CSDs Accelerate. Carbonated soft drink dollar sales jumped +3.2% in the four weeks ended Oct. 5, according to Nielsen retail data published by Morgan Stanley. That was faster than the two-year...
Best C-Store Coffee. For the third straight year, Texas-based convenience/gas chain Buc-ee’s has been named by GasBuddy for having the nation’s highest-rated...
Bodyarmor to Modify Approach or ‘Substantiate’ Claims, Agency Says
October 1, 2019
Bodyarmor sports drink has agreed to re-evaluate several of its advertising claims related to PepsiCo’s market-leading Gatorade following a dispute that reached the Federal Trade Commission. According to a Sept. 13 letter by the FTC, Bodyarmor has agreed to...
US Version of Coca-Cola Energy Debuts This Week at NACS. National Launch Set For January. Company to Address Sparkling Water Gap. Powerade Plans Innovation Blitz in 2020.
October 1, 2019
Franchise bottlers for Coca-Cola North America met in Atlanta last month to evaluate innovation and system marketing plans for 2020. The theme of the meeting was “Ready to Execute.” CCNA President Jim Dinkins reiterated that the system’s strategy is dependent on...