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Home » Topics » Functional

Functional
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Nestlé Bottled Water Decline Persists During 1H 2020

Sports Drinks, RTD Tea Grow During COVID-19 (Green Sheet)
August 12, 2020

As Nestlé considers jettisoning most of its North American bottled water business (BD 6/23/20), national brand Pure Life and the company’s regional brands posted...


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Polar-Beverages-2.jpg

KDP Looks to Make Polar Seltzer No. 1

Q&A With Keurig Dr Pepper CCO Derek Hopkins
August 12, 2020

BD spoke with Keurig Dr Pepper Chief Commercial Officer Derek Hopkins about a long-term national agreement to distribute Polar Seltzer sparkling waters in the US, and more...


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Coca-Cola with Coffee

Coca-Cola With Coffee US Launch Now Set for 2021

July 31, 2020

Coke will launch Coca-Cola with Coffee across the US in January, the company has announced. Earlier this year, Coke was showing the coffee-infused cola to US retailers in preparation for an April 2020 launch when ...


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TopoChicoHardSeltzer

Coke to Launch Topo Chico Hard Seltzer

Latin America 2020. US 2021
July 30, 2020

Coca-Cola has confirmed plans to test a hard seltzer this year under the company’s Topo Chico brand. The beverage will be Coca-Cola’s first entry into the fast-growing hard seltzer market, and it comes on the heels of a successful launch last year of a ready-to-drink alcohol product in Japan...


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Territory Changes and Deals: July 29, 2020

July 29, 2020

Unilever announced on July 23 that it would retain its Lipton ready-to-drink tea joint venture with PepsiCo...and more...


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lemon-perfect-wide

Lemon Perfect Scores Fast Big Geyser Launch

Trendy Offering Beats Pandemic in NYC
July 29, 2020

Early in the days of the COVID-19 pandemic in the US, Big Geyser COO Jerry Reda considered delaying the April New York City launch of Lemon Perfect, a cold-pressed lemon water founded by a former college basketball coach. “It is extremely difficult to...


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Briefs: July 15, 2020

July 15, 2020

COVID-19 UPDATES and more...


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Pandemic Upends July Fourth Pricing Model

Here's a Look at Retail Promotions During the Holiday
July 15, 2020

Beverage companies had their work cut out for them during this year’s important July Fourth selling weekend. Pricing and promotional frameworks had to be reconstructed to make up for lost immediate ...

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Bubbles Favored During Pandemic

By the Numbers: Beverage Category Performance
July 15, 2020

Consumers gravitated toward bubbles during the COVID-19 pandemic, according to retail data from late March to Mid-June. The carbonated soft drink and sparkling water categories each added...


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Briefs: July 1, 2020

July 1, 2020

Coca-Cola will give US employees a paid day off on Election Day, Nov. 3, to make it easier to vote, according to an internal Coke memo...


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