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Home » Topics » Functional

Functional
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Territory Changes and Deals: July 15, 2021

July 15, 2021

A collection of key deals from around the industry so you don't miss a beat...


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Keurig Dr Pepper Shifts More Brands to Polar in New Hampshire

Plus, Latest KDP Partner Brand, Seed Investment Developments
July 15, 2021

Keurig Dr Pepper made the latest in a string of territory changes that executives have said will improve distribution performance and efficiency for the company’s ready-to-drink portfolio. As of mid-June...

Plus, Latest KDP Partner Brand, Seed Investment Developments


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Opening Thoughts: July 15, 2021

July 15, 2021

Now that the NCAA allows college athletes to enter paid endorsement deals, I can’t wait to see which marquee names sign on...


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Briefs: June 23, 2021

June 23, 2021

A collection of recent developments from around the industry to keep you up to speed.


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PepsiCo Looks to Capitalize on Consumer Return to Juice

Tropicana Wins Back Millions During Pandemic, Looks to Retain Gains
June 23, 2021

PepsiCo’s Tropicana juices recaptured more than 3.1 million lapsed users during the COVID-19 pandemic. In an interview, Anup Shah, VP and CMO of juice at PepsiCo Beverages North America, said a primary driver...


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Territory Changes and Deals: June 7, 2021

June 7, 2021

A collection of key deals from around the industry so you don't miss a beat.


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Territory Changes and Deals: May 25, 2021

May 25, 2021

Important transactions from around the beverage industry to keep you in the know.


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Briefs: May 25, 2021

May 25, 2021

A collection of key industry developments to keep you up to speed.


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Gatorade Chief O’Brien Sees G Zero as Platform For Broader Functionality

Plus, Expectations Coming Out of Pandemic. Gatorlyte Launch Details.
May 25, 2021

PepsiCo’s recent extension of Gatorade Zero into a protein-infused variant may be just the start of the brand as a functional platform. “I do think there is future functionality we can do with G Zero,” Gatorade SVP and General Manager Brett O’Brien said in a recent interview...


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Briefs: April 30, 2021

April 30, 2021

 A collection of recent developments from around the industry to keep you up to speed.


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