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Home » Topics » Functional

Functional
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Briefs: April 20, 2021

April 20, 2021

A collection news items to keep you up to speed and connecting the dots.


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Territory Changes and Deals: April 1, 2021

April 1, 2021

A collection of recent deals to keep you up to speed.


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3-evolve-b

PepsiCo Leans Into Evolve Two Years After CytoSport Acquisition

April 1, 2021

Almost two years after acquiring Muscle Milk maker CytoSport, PepsiCo is leaning into yet another brand that came over in that deal. Plant-based protein shake Evolve...


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2 lead

RTD Beverages Point Centuries-Old Adaptogenic Mushrooms Toward Mainstream

BluePrint HPP Juice Founders Provide Primer on Newest Mushroom Passion
April 1, 2021

Mushrooms have been used medicinally in Asia for centuries. In the US, mushroom extracts have become a go-to functional ingredient within the wellness community. Often referred to as adaptogenic, functional, or medicinal mushrooms, the ingredient now is...  To better understand functional mushrooms as an RTD beverage ingredient, BD turned to Zoe Sakoutis and Erica Huss. Last year, they launched Earth & Star, a line of canned mushroom-infused oat milks and coffees.


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Territory Changes And Deals: March 18, 2021

March 18, 2021

Latest deals and territory changes to keep you up to date.


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Nestle

Nestlé USA Acquires Essentia in Pivot to Premium

After Shedding Broader Portfolio, Distribution Strategy Unclear
March 18, 2021

After Shedding Broader Portfolio, Distribution Strategy Unclear. 

On March 5, Nestlé USA announced the acquisition of premium alkaline water brand...


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energy

US Energy Category Grew +6.9% in 2020. Results by Brand.

Full-Year 2020 US Energy Results at Retail by Brand
March 18, 2021

Full-Year 2020 US Energy Results at Retail by Brand

Bang Energy lost volume and dollar share at US retail in 2020 amid the Covid-19 pandemic, distribution disruption, and...


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Rise

Uncuffed MTN Dew Launches Rise Energy Drink

Offers More Caffeine than Monster Energy, Targeted Morning Positioning
March 17, 2021

More than a year after Coca-Cola extended its flagship brand into the growing US energy category with Coca-Cola Energy, PepsiCo has made...


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0 sports lead

Sports Drinks Sprint

Two-Horse Race Now Frenzy of Competition
March 3, 2021
Twenty years after PepsiCo’s transformational acquisition of Gatorade, an emerging field of challengers is emboldened by BodyArmor’s success. The US sports drink category has become one of frenetic energy.
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UPDATED: Electrolit, Gatorade Settle Lawsuit Over Gatorlyte Launch

Judge Previously Ordered PepsiCo to Delay Planned Feb. 21 Launch
March 3, 2021

UPDATE:  On March 10, a judge dismissed the case with prejudice after Pisa and PepsiCo reached a confidential settlement.


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