When John Fieldly stepped into Celsius as CFO in 2012, things weren’t going well. He recalls being kicked out of Costco, which was responsible for about 60% of sales. The same thing happened at retailers including Walgreens, CVS, and Harris Teeter. The velocities just weren’t there for what was then a “negative calorie drink” that promised...

Carbonated soft drink (CSD) pricing at US retail for the first six months of 2022 jumped more than +13.0%, and that was before pricing increases that were added this month by...

BD caught up with former Coca-Cola sales executive Jim Brennan a month after he was hired full-time by startup beverage brand Lemon Perfect. Brennan has served as an advisor to the Atlanta-based company’s Founder and CEO Yanni Hufnagel since early 2021, helping open doors at key retailers including Kroger, Costco, and Safeway. That requires meetings with retailers and other hands-on work, and as Brennan was pulled deeper into...

Hard Mtn Dew was a bright spot in an otherwise challenging second quarter for Boston Beer. Founder and Chairman Jim Koch said the flavored malt beverage (FMB) product, produced under a license from...

A collection of key deals from around the industry so you don't miss a beat...